Turlock Motors Paid Advertising Case Study

Turlock Motors partnered with Lightspeed Graphics to increase online visibility and generate qualified leads for their cargo and dump trailer inventory throughout the Central Valley.

Through a targeted paid advertising strategy focused on high-intent buyers, the campaign generated:

• 530,012 total impressions

• 1,939 targeted website clicks

• 422 tracked conversions

• 9.84% conversion rate

• $1.14 average cost-per-click

• $5.24 average cost-per-conversion

The campaign maintained strong cost efficiency while significantly expanding local market exposure for Turlock Motors’ inventory. By combining strategic ad targeting, optimized creative, and ongoing campaign management, Lightspeed Graphics helped position Turlock Motors as a visible and trusted local trailer dealer in the region.