Scrolling past a static image is easy. But a well-produced video can make people stop and watch. Research shows that video content performs up to 80% better in paid ads compared to static images, especially when paired with compelling calls to action and clear motion graphics. If you’re not integrating video into your ad strategy, you might be missing out on valuable conversions.

Here are five straightforward strategies to improve your video advertising, even if you have little to no experience.

Use Templates with Built-In Animations

If video editing isn't your strong suit, then using templates can change the game. Platforms like InVideo, Canva, or Adobe Express offer ready-to-use templates that simplify the design process. Just plug in your text and clips to create visually appealing videos in no time.

For instance, InVideo features templates specifically designed for product promotions. By using a template that comes with built-in animations, you can make your videos more eye-catching. This allows you to create professional-looking video ads in a fraction of the time, often within minutes.

Repurpose What You Already Have

Transforming existing content into engaging video material is one of the easiest ways to create new videos. Whether it’s taking quotes from your testimonials or summarizing blog posts, your past work can be turned into quick explainer videos or highlight reels.

For example, if you have a blog that received 500 views last month, consider breaking it down into five 30-second videos focusing on key tips. This way, you're not just saving time, but you’re also maximizing the value of content you’ve already developed. Viewers will appreciate the bite-sized format, making it easier to digest important information.

Add Captions and Motion Text to Video Ads

Did you know that about 85% of videos on social media are watched without sound? This statistic highlights the importance of including captions and animated text in your videos. By adding these elements, you can engage viewers who may not turn on the sound.

Incorporate bold, animated headlines at key moments. Not only does this enhance accessibility, but it also helps viewers who are watching in noise-sensitive environments to grasp your key messages. Keep the text concise, turning complex thoughts into easy-to-read snippets that effectively communicate your ideas.

Start with Short-Form Content

Attention spans are shrinking in today’s digital age. You don’t need to create long, three-minute pitches to get your point across. Instead, aim for 15-30 second clips that deliver one clear message.

Short-form content captures attention quickly and keeps viewers engaged. For example, if you’re highlighting a new product, consider showing a quick demo in less than a minute. This not only retains viewership but can also improve engagement rates, as users are more likely to share concise and impactful content with their networks.

Brand Every Frame

Consistency in branding is essential for building recognition and trust. Incorporating your logo, brand colors, or signature fonts throughout your video—even in a subtle manner—creates a cohesive viewer experience.

This does not mean you need to plaster your logo on every frame. Instead, integrate your branding naturally within the content. A well-branded video not only reinforces your identity but also lays the foundation for a lasting impression on your viewers.

Take Action Now

Improving your video content doesn't require a hefty budget or advanced technology. By adopting these five simple strategies, you can significantly enhance your engagement and conversion rates.

Start with templates, repurpose what you’ve created, add moving text, focus on short videos, and ensure your branding is consistent. Trying these approaches will quickly show you how video can elevate your ad performance and engage your audience more effectively.

Begin small and explore these strategies. You will soon notice how a consistent video presence transforms your marketing efforts!